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One of the most valuable features of Facebook marketing is the detailed analytics and reporting tools provided. Facebook Insights and Ads Manager allow businesses to track performance metrics like click-through rates (CTR), cost-per-click (CPC) or cost-per-impression (CPM) conversion rates, and engagement levels.

This data empowers businesses to strategies, optimize campaigns, and understand what resonates most with their audience.

Blue Facebook logo on a flat, plain, brown surface. The logo has a white 'f' in the center.
Blue Facebook logo on a flat, plain, brown surface. The logo has a white 'f' in the center.